Welcome to Fierce Pride!

web_logo.pngWe are excited to announce our 2015 campaigns, "Some Like Both" and "Red or Green or Somewhere in Between." These campagins promote health in LGBTQ culture. We promote tools to help individuals quit smoking tobacco as well as deducate about health disparties affecting minority populations. 



 You can get your photo taken at our Pride booths in Albuquerque and Santa Fe.


The LGBTQI community in New Mexico smokes at approximately twice the rate of the general adult population. Therefore, we also experience twice as much tobaccorelated disease and death.

Unfortunately, only one-third of us are aware of the fact that our community uses so much more tobacco, and that we experience more negative health consequences.


Why Do We Smoke at a Higher Rate?

According to the 2006 LGBT Pride Tobacco Survey, some possible explanations include:

  • Anger/Stress Management
  • Bar/Club Culture
  • Targeted Advertising by Tobacco Manufacturers
  • Inadequate Access to Health Care
  • Lack of LGBTQI-Specific Solutions
  • Attitudes of Defiance and Independence

How Industry Encourages Our Addiction

  • Targeted Marketing
  • Sponsorship of Gay Events
  • Financial Support of Gay Magazines and Institutions
  • Appealing to our Brand Loyalty

Common Tobacco Myths in Our Community

  • Tobacco use is masculine or butch.
  • Tobacco use makes you sexy.
  • Tobacco use is an effective “social lubricant” at a bar.
  • Using tobacco demonstrates independence or rebellion.
  • Tobacco use is no big deal when compared with the specters of AIDS, antigay violence, breast cancer and discrimination.
  • Tobacco use is just part of being gay.

We’re Taking Action

  • Fighting the targeting of our community by tobacco industry advertising;
  • Raising awareness of the danger of smoking to our community through presentations, flyers, palm cards, magnets and ads;
  • Working with youth who are at the highest risk for smoking;
  • Working to eliminate tobacco company sponsorship of Gay Pride events;
  • Marching in Gay Pride parades around the state; and
  • Distributing smoking cessation materials at LGBTQI events and meeting locations.
  • 1-800-QUIT-NOW or 1-800-784-8669, QuitnowNM.com

The Good News

  • Two thirds of us don’t smoke
  • Almost 9 in 10 believe that indoor work areas should be entirely smoke free
  • 82% of us who smoke are thinking about, planning to or trying to quit